Strategic Plan: North Carolina Wine and Grape Industry (2014-2019)

North Carolina’s wine and grape industry continues to grow and increase in economic importance to the state.  Recognizing this fact, the North Carolina Wine and Grape Council and the North Carolina Department of Agriculture and Consumer Services funded a research project, through the Bryan School of Business at the University of North Carolina at Greensboro, to develop North Carolina’s first Strategic Plan for North Carolina’s Wine and Grape Industry (2014-2019).  The research was conducted over the summer and fall of 2013 by faculty from the Bryan School’s Department of Marketing, Entrepreneurship, Hospitality and Tourism.  The study was released to the public in July 2014.  Among the key findings are:

  • Ensuring the quality of North Carolina grapes and wines to drive sales, and increase positive brand recognition and consumer confidence;
  • Continued funding and research in enology, marketing, viticulture and wine/grape business;
  • Enhanced marketing to inform and promote the impact and benefits of the industry;
  • A focus on wine tourism, which has solid consumer interest; and
  • Advocating for a regulatory environment that equalizes peer state advantages and manages costs.

Press release:  http://newsandfeatures.uncg.edu/wine-industry-economy-growth-nc/

Full version of the Strategic Plan: http://www.uncg.edu/bae/or/WINESTRAT-Final-Report-2014.pdf

Muscadine grapes are packed with fiber.

Muscadine grapes have a long history in the United States, dating back to the 1500s. Known as America’s first grape, these grapes have a deep reddish-purple color. Over the years, new varieties of muscadine grapes have developed, so you can enjoy them with or without seeds. Muscadines are full of several key nutrients and make a delicious snack, salad topper or jam. Freeze muscadine grapes during the hot summer months and pop them in your mouth for a nutrient-rich frozen treat.

Read the full post at http://healthyeating.sfgate.com/nutrients-muscadine-grapes-1461.html.